The story between the NFL and Nike continues until 2038. The firm has been the creator of the league's team jerseys since 2012. It has just signed its third contract to continue this lucrative work. The league and the equipment manufacturer confirmed this in a press release on Wednesday.
Officially, this is a 10-season contract extension, which is in addition to the current agreement, which ran until the end of the 2027 season.
In October, Sports Business Journal reported that several other brands were hoping to enter NFL fields. But Nike was obviously able to be the most convincing. The financial terms of the contract are not known at this time.
Nike has been moving NFL jerseys since 2012
In addition to producing team jerseys for the next 13 years, Nike will have the (non-exclusive) right and duty to promote flag football. Because the ad contains a whole lot of more or less clear marketing angles. Nike and the NFL announce in particular that they will unite for “the global development of American football”, “player health and safety”, “storytelling and engagement with fans. » Which means everything and nothing at the same time.
More concretely, Nike and the NFL have seen quite notable developments in team styles since 2012. Since the comma brand took over from Reebok, jersey combinations have multiplied. The Color Rush was the first notable initiative. Third jerseys have become widespread. And in 2022, the return of authorization to use multiple helmets made it possible to offer even more sets of jerseys.
The results have… varied. Some Color Rush were hated by the players who wore them…
Most teams still kept a fairly traditional style. The Seahawks were the first to benefit from a modernization of their look at the start of the collaboration with Nike. The Rams and Falcons followed, with varying degrees of success.
In any case, the comma brand will remain present in our jersey buying guide for a long time to come.
