Taylor Swift was in Kansas City on Sunday. She attended the game easily won by the Chiefs against the Bears from a box, in the company of Travis Kelce’s mother.
Because the rumor of a romance between the tight end and the singing star is circulating. She was neither calmed by the presence of Taylor Swift in the stadium nor by the fact that she was allegedly seen leaving the stadium with Travis Kelce.
But this visit also had a very concrete effect on sales of NFL jerseys.
According to the Associated Press, which inquired with retailer Fanatics, sales of Kelce’s number 87 jersey reportedly ” saw an increase of almost 400% in the Fanatics network, including the NFL Shop » during the day on Sunday.
Travis Kelce didn’t need Taylor Swift
Will Travis Kelce soon be the number one salesman in the NFL thanks to his romance with Taylor Swift? Because even before this funny story, the red number 87 was one of the best-selling jerseys in the entire league.
Last August, Kelce was in fifth position in the ranking of the largest sellers of derivative products. The explosion in sales in recent hours could therefore put him ahead of Micah Parsons, Joe Burrow, Aaron Rodgers and Patrick Mahomes, who were ahead of him at that time.
It’s hard to fight against 12 Grammy Awards.
Taylor Swift is HERE for the Chiefs game 👀 pic.twitter.com/46SW4gEodz
— FOX Sports: NFL (@NFLonFOX) September 24, 2023
