After announcing its agreement with the Memphis franchise, Robinhood continues to assert itself in the NBA since a new team will be displayed with the brand this season, that of Miami. The Heat is thus the third team to have this sponsor, after the Grizzlies therefore, but also the Wizards.
The company, which specializes in stock trading and other financial services, will therefore have a patch on 10% of NBA teams. “There is a clear commercial advantage to reaching out to multiple fan groups, given the vast cultural differences between the three communities and cities.”, Michael Goodbody explains:Robinhood's vice president of marketing, after the Heat deal.
If the brand has been able to take up so much space in the league, it is thanks in particular to the work of Klutch Sports. The agency headed by Rich Paul does not only take care of the players (LeBron James, Anthony Davis, Draymond Green, etc.) but also of the relationships between the franchises and the brands.
In 2021, Klutch Sports had already worked to bring together the Rockets and the company Credit Karma Money for the Houston franchise's patch. Then, last year, the agency did the same between Robinhood and the Wizards, then this summer for the Washington Mystics in the WNBA.
Welcome to the family, @RobinhoodApp! Love seeing you on our jerseys.@MiamiHEAT // @RobinhoodApp pic.twitter.com/0dP3hScZx7
— Miami HEAT (@MiamiHEAT) September 24, 2024
