The regular season over, the NBA takes stock of its audiences, and on social networks, it’s a record year! Thus, the league announces that his Instagram account has generated more than 13 billion views, and this is quite simply the record on this social network! With 78 million followers on Instagram, the NBA is the 8th most followed account in the world.
If we add the other social networks (Twitter, Facebook, etc.), the NBA reaches 32 billion views, and that’s 10% more than last season. In one year, on its various platforms, the NBA has gained 14 million additional subscribers, and this growth is 70% due to foreign fans, 50% of whom are 25 years old and under.
LeBron James surpasses one billion views
The NBA also gives the Top 10 most “viewed” players on its social networks (ranking below), and unsurprisingly, LeBron James is number 1, with 1.3 billion views! As we can see, a player who does not play in the NBA has entered the rankings, and it is Victor Wembanyama, 8th in the rankings with 350 million views!
It should also be noted that Joel Embiid, now widely favored for the MVP trophy, does not appear in the ranking. Ni Mac McClung, winner of the Slam Dunk Contest.
1. LeBron James: 1.3 billion views
2. Stephen Curry: 881 million
3. Luka Doncic: 736 million
4. Ja Morant: 653 million
5. Giannis Antetokounmpo: 522 million
6. Jayson Tatum: 496 million
7. Kyrie Irving: 374 million
8. Victor Wembanyama: 350 million
9. Jordan Poole: 293 million
10. Nikola Jokic: 253 million
