To think of Salt Lake City is to think of its mountains. The latter are making their “full-time” return on the jersey of the local NBA team, the Jazz. Just two seasons after unveiling a new bright yellow and black code, the Jazz returns to its traditional purple, white and sky blue hues.
With, in each variation of jersey, the presence of this mountainous motif for which the club has become known over the years. The franchise, which still showed its mountains in its purple jersey this season, is not talking about a return to the past, but rather an evolution in the direction of “ mountain basketball “.
A design reminiscent of the jerseys of the John Stockton – Karl Malone era worn from 1996 to 2004. The blue is also a subtle reminder of the jerseys of the Deron Williams – Carlos Boozer era worn by the team of 2004 to 2010.
Mountains everywhere
“ We looked at what worked, what sold, what fans and our players wore and what we felt was a genuine attempt to find our identity, both for the past and for the future. The only thing that is absolutely part of our identity are these mountains that are within 25 kilometers, regardless of where we live “, justifies the boss of the franchise, Ryan Smith.
We remind you that the latest color choices were not unanimous among fans, particularly on the black set. But as the manager says, sensitive to the feedback expressed by locals, highlighting the brand is a “ evolutionary process “.
The franchise said it would take two years to fully convert to its new colors and jerseys. Fans and opponents will still see the old colors and kits during the first half of the 2024-25 season.
Photo Courtesy Utah Jazz
