Like the Jazz, the Hornets changed jersey sponsors during this offseason. But unlike the Salt Lake City franchise, the Charlotte franchise did not seek a local business, but a local person.
Indeed, the new owners, after the departure of Michael Jordan, struck hard with a first in the NBA: they joined forces with a YouTuber, “MrBeast”, real name Jimmy Donaldson, who has 188 million subscribers. to his YouTube channel, 87 million on TikTok and almost 42 million on Instagram.
He is the most followed individual YouTuber in the world on the famous video site.
But it is not the name of the influencer that we will find on the jersey of LaMelo Ball and company, but that of his company Feastables, which sells chocolate bars.
“We are thrilled to welcome Feastables and North Carolina native MrBeast to the Hornets family,” says Fred Whitfieldminority shareholder of the Hornets. “This partnership is a first of its kind, and I look forward to seeing how the new brands and the NBA continue to work together,” continues Reed Duchscher of Feastables. “The Hornets are one of the most exciting teams in the NBA and are popular with young people, so Feastables couldn’t be more excited about this partnership. »
In addition to the patch on the jerseys, the agreement between the two camps also provides for the Feastables brand to be present on the canvases displayed behind the players during press conferences and during interviews. There will also obviously be a lot of collaboration on social networks.
We’re entering feast mode this season. @feastables | #LetsFly35 pic.twitter.com/jo9FphFqU1
— Charlotte Hornets (@hornets) October 2, 2023
