It was at the time of the total solar eclipse that crossed the United States that Nike unveiled an advertising clip. The latter shows a logo, drawn in corn fields in South Texas…
Obviously, everyone made the connection with Victor Wembanyamaespecially since the alien face, taking up the nickname “Alien” given by LeBron James and adopted by the Frenchman, resembles the one seen on the Nike GT Hustle 2 “Alien” that the Spurs rookie had worn during the All-Star Weekend.
The marketing operation has in any case already made an impression, with Nike obviously wanting to take full advantage of the “Wemby” phenomenon, whose highlights are among the most watched on social networks and whose jerseys are being snapped up, only Stephen Curry, Jayson Tatum and LeBron James have sold more than him this season.
