That's it, Jimmy Butler served his seven-game suspension. Will we see the guard/winger again with the Heat next night, when they host the Nuggets? Maybe…
If this is the case, it will in any case be with a “Vice” jersey on the back, since the franchise has announced that it will relaunch these jerseys which were all the rage a few years ago, before finally being put in the closet!
A funny “timing”, especially since the “Vice” jerseys replace the “Heat Culture” jerseys, which celebrated the famous “culture” advocated by the club. Jerseys that will no longer be worn this season.
An overshadowed marketing coup
Obviously, the franchise has been working on this surprise return for months, without imagining of course that it would coincide with the end of the suspension of its “franchise player”, at the heart of an ongoing divorce which overshadows this comeback of the “Vice” jerseys, which should have been the event of the weekend.
“There are a lot of mechanisms at work here and it’s not just the Heat”, explains Michael McCulloughin charge of the “marketing” part within the Florida club. “We have national and international distributors who are also part of this program. So once you start something like that, you can't stop it. Obviously we couldn't predict what was going to happen this Friday. But we'll make do. We are prepared, but we cannot put the brakes on at this point. »
The “Vice” jerseys will be worn twenty other times during the regular season, and will also be associated with a pitch on the same theme.
