Under contract with Under Armor since 2013, Stephen Curry has committed to a new long-term lease, and according to ESPN, this new contract will make him one of the highest paid athletes in the world with shares, “royalties”, but also a new title of president of Curry Brand. A strategy that inevitably recalls that of Michael Jordan.
“We started an activity around my name, and with the possibility of deepening the partnership, the hope that it will continue after my retirement from sport and the additional joint investment for very big things, it is a moment exciting to strengthen this partnership,” Curry said. “We know this is a mutually beneficial collaboration that will allow us to achieve great things, build a great team, and expand the company to create great stories. »
Stephen Curry tied for life with Under Armour?
For brand founder Kevin Plank, “It’s impossible to imagine Under Armor without Stephen, or Stephen without Under Armour”. According to him, the contract includes “specific performance-based revenue targets” which should allow Curry’s contract to be continually extended to get closer to a lifetime deal.
For Curry, this union is based on trust. “Confidence is a big part of who I am on and off the pitch. I believe in Under Armor and Curry Brand, in the team in place and in what we do together. We share the same vision of a great future”.
