The comma is not ready to leave the league's equipment. Nike, the NBA and the WNBA announce an extension for 12 yearsfrom 2025 – until 2037 – of their partnership in terms of equipment, merchandising, marketing and content.
Which consolidates American society as “ world leader » in basketball and exclusive supplier of jerseys and outfits on the NBA, WNBA and G-League courts. The value of this extension has not been disclosed, but, as some media point outthe previous deal was valued at $1 billion.
This renewal follows the previous eight-year partnership, concluded in 2015, which made Nike the official equipment supplier of the NBA from the 2017/18 season. The brand has been a partner of the Grande Ligue since 1992, and of the WNBA since its creation in 1997.
“More than a sponsor”
“ Nike has always been more than a league sponsor – we are a strategic partner with an unwavering commitment to growing the game, alongside the NBA, WNBA and G-League “, said Nike CEO Elliott Hill, whose firm wants “ to strenghten » its investment in the women's championship.
The boss of the WNBA, Cathy Engelbert, expressed the same enthusiasm, as did Andre Iguodala, the executive director of the players' union (NBPA), which is also part of the agreement.
For his part, Adam Silver sees the brand as an actor “ inextricably linked to basketball and (Who) has helped fuel growth and innovation around our sport for decades. With a focus on youth basketball, our expanded partnership will create even more opportunities for aspiring players. »
The partnership provides for the establishment of programs for young people, particularly within the Nike Elite Youth Basketball League.
