Women's basketball has been riding a wave of widespread popularity in recent months. There was notably the final of the American university championship which was watched more than the final of their male counterparts, a WNBA season which also broke all records in terms of media, and also this Olympic campaign marked by a final rich in emotions between American and French women…
Jordan Brand couldn't miss out as Nike and Puma have already started releasing their “signature” models, respectively for Sabrina Ionescu and A'ja Wilson, as well as Breanna Stewart, and while Reebok will soon join the party with his muse Angel Reese. Here is the result, the “Jordan Heir”, the first model intended for the female public!
Already available in France
The upper stands out with its TPU “cage” intended to improve foot support and its herringbone outsole. Several players were involved in the design of this “Low” model, such as Rhyne Howard and Jordin Canada from the Atlanta Dream, Kia Nurse and Dearica Hamby from the LA Sparks, as well as Kiki Rice from the UCLA Bruins.
“I am very excited to launch the Jordan Heir series. We are currently witnessing a pivotal and transformative time for sport, particularly women's sport. This shoe allows us to leverage our understanding of how women play to create products that can benefit all athletes and move the entire sports landscape forward.”, said Rhyne Howard in particular.
The “Jordan Heir” is available on Basket4Ballers under a first “Peach Jam” colorway in orange and green, with a white midsole and gray finishes. The “Series” color is currently being restocked. Its selling price is 110 euros.
