While Threads just announced that it has started to test the broadcast of live scores of NBA matches, Adam Silver calm things down in relation to social networks.
Passing on the CNN channelthe big boss of the league considers that “ As we enter the next decade, we need to think about how we are going to produce and present our matches so that they are easily accessible. You have to talk to fans who don't have cable all the time. »
But who can have access to league content on social networks, where the NBA, which now benefits from the Victor Wembanyama phenomenon, is overpowering. According to Adam Silver, the fans in question “ enjoy it on social media, and our players are incredibly popular there, but it's not a substitute for watching matches live. »
Adam Silver sees 'unimaginable things' in the years to come
His speech is a good way to remind us that the astronomical wealth of the championship is mainly generated by TV rights. The NBA recently began exclusive discussions with Disney and TNT for the renewal of the contract which could allow it to free up $72 million!
However, Adam Silver is well aware of the interest in a multiplication of media, in addition to traditional television. “ What excites me a lot is that there has been a lot of discussion around matches that have been picked up on online platforms. We saw it in NFL with NBC and PeacockAmazon also has matches now, but they are still the same matches per se, the same flow of the game », recalls the manager.
The latter considers that by investing in these online platforms, the league could open up “ opportunities to do unimaginable things “, such as being able to bet, buy shoes worn by a player, jerseys, belong to a larger community… ” I think production will change dramatically in the coming years », he finishes.
