The expression “Light The Beam” is well established. After each home victory, a Kings player is invited to press a large purple button to project a team-colored laser into the sky above the Golden 1 Center. Established more than a year ago, the “Kings Victory Beam” has just been awarded an award by the league.
The Kings received the NBA Innovation Prize which rewards “ excellence in creating and executing unique ideas that have had a positive impact on the team's activities “. According to the league, this rallying symbol has generated enough media attention, and commercial potential, to be highlighted.
Year-round subscriptions are exploding
Another symbolic trophy: that of “NBA team of the year”. Here is the “ exceptional commercial growth ” And ” their fan and community engagement efforts » who are rewarded. The team had the highest season ticket renewal campaign in franchise history (100%!) and ranked second among all franchises in ticket revenue growth.
“ We are extremely proud to be recognized with these accolades, as we have further ignited our supporters, continued to generate enthusiasm internationally and revolutionized our business. […] We have the best fans in the world and we are committed to working hard to bring them the best they deserve. “, reacted Vivek Ranadive.
Among the notable elements on and off the field during the 2022-2023 season, for which the Kings were distinguished, we will note: an increase of more than 200% for match audiences, the first round match of the playoffs against to the most watched Warriors in 24 years, the largest audience ever recorded by ABC for a game other than the NBA Finals, a 35% increase in merchandise sales…
No doubt, the Kings have returned to the forefront.
