The Celtics' 18th banner won't just add to the franchise's legend. The coronation of Jayson Tatum and his teammates is also an opportunity for the economy of Boston in general, and the neighborhood surrounding the TD Garden in particular.
The closer the Celtics got to the title, the more excitement was felt by local merchants. The city benefited from the fervor of the Celtics hall regulars, but not only…
“As you move up the towers, the economic impact increases, with more 'visitors' coming to TD Garden,” underlines Martha Sheridanthe president of Meet Boston, one of the region's tourist offices. “We are a sports city and sports tourism is really important there. Nobody complains about it in Boston. »
Six million dollars in revenue per Finals game
Indeed, the merchants have no reason to complain. Like the hotels, which posted a 90% occupancy rate in June. Better yet, according to Martha Sheridan, each Finals game generated $6 million in sales for the local economy.
In total, over the two months of the playoffs, the Greater Boston Chamber of Commerce estimates revenues linked to Celtics matches to be $50 million.
“As long as one of these teams, the (NHL) Bruins or the Celtics, is in the playoffs, you won't get a +20% impact in one day, but you will get a continued economic benefit, because more and more of people, not only will attend the matches, but they will also stay there afterwards » adds Gregory Stoller, Lecturer at the Questrom School of Business.
For comparison, in Denver, the 2023 Finals home games had generated a turnover of 25 million dollars. In Milwaukeethe 2021 title also caused a considerable jump in economic activity with revenues estimated at $28 million for the Finals, and nearly $60 million for the entire playoff campaign.
