We thought that the disagreement between Nike and Jaylen Brown was just a summer soap opera, but both parties decided to serve up the sequel.
And it was Nike who fired first with a “tweet” to congratulate Giannis Antetokounmpo, author of 59 points against the Pistons: “There’s nothing childish about it. 59 points for the Greek Freak.”
A direct allusion to the words of Jaylen Brown who had criticized the “childish” attitude of Giannis Antetokounmpo, when the latter had blown him away during a defensive withdrawal. The Bucks power forward defended himself from any malicious intent, and he recalled that he was on the field to have fun.
Jaylen Brown created his own brand
Obviously, Nike's thinking reached the eyes of Jaylen Brown, who responded in turn : “You all have a strange energy.” Maybe he’ll make a song like this summer…
In any case, Jaylen Brown will never again wear Nike, which he believes was behind his ouster from Team USA, and he has also decided to launch his own brand of shoes, called 741. A way for him to to free ourselves from equipment manufacturers, and to be “full ownership and exercise creative control over its own brand”. “Understanding ownership and value is what’s important for the next generation of athletes. It's time to think differently and be different…to create new ideas. It's time to create more value for everyone involved, from athletes to consumers to employees and the communities that support them.” he explained during “media day”.
