Future showcase of Clippers, where the 2026 All-Star Game will take place, the Intuit Dome continues to be built and the room is progressing so well that, soon, the franchise logo will be visible on it. This is why the Clippers had the right to announce their new visual identity, in the middle of the regular season.
Because with the move to Inglewood from the 2024/25 season, they will change skin. With a new logo to start with. It represents a compass rose, with a Clipper, this sailing boat, which allows a glimpse of the cardinal points, surrounded by a big “C”.
Become a brand like PSG
If we therefore find a compass, it is for “move in the direction we want to go”, explain Gillian Zucker, the president of the franchise.
“We studied several franchises. If you look at the PSG logo, a lot of people wear it and don't even know that it's a European football team. They just think it's cool and represents a place they love.” she continues. “We've worked a lot on the LA brand to provide this opportunity for fans who visit the city and want to take a piece of Los Angeles with them. They will also take the Clippers with them. »
Another element to remember: the return of the red jersey, seen during the 2016/17 season, at the time of Blake Griffin and Chris Paul, and which was recently claimed by Paul George. “I think the fans are going to be really, really excited to see the red again.”announces Gillian Zucker. “We heard about it, that people wanted to have the red jersey again. The fans will like it I think. »
A better reception than during the last change in 2015?
It now remains to be seen the reaction of the fans, who were consulted quite discreetly. “We simply collected a certain amount of information to know if we needed to change: the name, the colors, the logo? And if yes, how ? “, explains the president of the Clippers. “We used this information and our research, worked with a large number of experts, to answer these questions. »
Because in 2015, a year after the purchase of the franchise by Steve Ballmer, the Clippers had already changed their visual identity and the reception had been quite negative.
“In 2015, the situation was completely different,” Gillian Zucker slices. “There was a great need to do something, to show that we were no longer the old Clippers. We couldn't wait to quickly change our logo. However, it doesn't work that way, there are constraints and it lasts several years. And there, we had the necessary time to do things, to talk with people, to employ experts. »
As for the name, it doesn't change, which isn't a surprise. Since October 2022, we know that the fans do not agree to change it, and what's more, it has already (a little) changed from “Los Angeles Clippers” to “LA Clippers” for a few months.
