Giannis Antetokounmpo formalized the news on his social networks, through a short message announcing the launch of his foundation called “Ante, Inc”, created with his three brothers: Alex, Kostas and Thanasis.
This platform will aim to be able to support different types of projects or opportunities, whether “business” or otherwise, in particular thanks to the network of partners established by the foundation, ranging from Nike to Breitling. “To help the ‘Antetokounmpo Family’ reach its potential and ultimately have the greatest positive impact on the world”can we read in particular on the foundation’s website.
Ante, Inc. will oversee the family-owned brands, social impact organizations and the four brothers’ global portfolio of businesses.
“I’ve had success on the pitch and I continue to work harder every day to improve, but I know it’s also important to be successful off the pitch. Ante, Inc. is just the beginning. My family is building a business we can be proud of. I’ve had the privilege of learning from professionals who understand what it means to build success off the pitch, and it’s time for me and my family to start that.”, for his part declared Giannis Antetokounmpo.
The latter has already been heavily involved in extra-basketball business in recent years, having notably invested in the franchises of Nashville SC (MLS) and Milwaukee Brewers (MLB). He had also already created a foundation a year ago. She is named after her father, the “Charles Antetokounmpo Family Foundation”.