Arrived in the United States three weeks ago, Victor Wembanyama is already worth tens of millions of dollars in terms of sponsorship, and after joining the Nike fold, he has just signed with bar code. According to the statement, the Spurs pivot even took a stake in the company to help the Research & Development department. Unknown in France, it is a brand of energy drinks based on plants and without added sugar, and it is sold in particular at HEB, one of the supermarkets present in Texas.
“I’m careful about the foods I put in my body to make sure I’m healthy and performing at the highest level,” Wembanyama said in the press release. “Partnering with Barcode not only allows me to be a spokesperson, but also a role model. I want to be part of the elite, on and off the pitch, and I want my body to be as healthy as possible. That’s why I chose Barcode over any other brand”.
Kyle Kuzma as Partner
A young company, Barcode was co-founded by Mubarak “Bar” Malik, former head of physical preparation for the Knicks and Lakers, and… Kyle Kuzma, the Wizards’ strong winger.
“I’m very proud of Barcode’s rapid growth, and having Victor join our team further positions us as an innovative brand that is shaking up the beverage industry,” said Kuzma, who we saw in Cholet at the end of the season to see the Mets 92 of Wembanyama and Bilal Coulibaly play. “Victor’s qualities and determination on and off the court align with our values at Barcode, and we are thrilled to work with him as he embarks on his NBA career and establishes himself as a businessman. who succeeds. »
