Failing to make their fans “travel” much next season, the Nets will at least have a tourist touch on their jerseys. The New York franchise has just announced a partnership with the online travel platform GetYourGuide.
The latter's logo will therefore adorn the team's jerseys. The objective for both parties is to try to ride the dynamic of sports tourism. The Berlin-based company offers more than 140,000 experiences in 10,000 cities. Among the offers, immersive experiences, including the ability to “ step onto the field with a sporting legend “.
The Nets plan to offer the platform the possibility of accessing the team's shooting sessions. “ We want to create sporting experiences that perhaps go a little further than just attending a match. We'll be offering exclusive experiences, inspired by the team, on GetYourGuide “, targets Catherine Carlsonthe executive vice-president of BSE Global, the club's parent company.
A booming sector
Playing within the same entity, the New York Liberty players will also be featured in a series of online content highlighting the must-see places in Brooklyn.
“ There is clearly an opportunity around New York. But you can do the storytelling for international and local audiences. It's simply powerful. This is why we thought it was the right type of relationship to establish », Explains Emil Martinsek, marketing manager at GetYourGuide.
Recent studies on sports tourism valued the sector at $564.7 billion in 2023, with a spending growth rate of 35% in the wake of the Covid-19 pandemic.
Financial terms and duration of the agreement were not announced. For the record, the Nets' former sponsor, Webull, which replaced Motorola in 2021, had to pay $30 million per year for sponsorship.
Photo: Nets X account
