Fila has found an original way to revive its Grant Hill 2 by teaming up with “Shakur Estate” to put the late rapper 2Pac Shakur in the spotlight. The latter appears on a photo of the cover of his album “All Eyez On Me” with Grant Hill 2 on his feet.
For this special edition, Fila has concocted two models, with the classic white, blue and red color and another in white and light brown on which appears the inscription “Tupac” at the level of the heel. The “co-branding” also appears on the insole of both models.
“Tupac had a distinct sense of style, which is still imitated by artists and fans today.“said Tara Narayan, Senior Vice President Marketing for Fila North America. “He was an activist, musician, artist and icon, and we have worked alongside his estate to craft a special collection that is a true reflection of his aesthetic. Tupac has embraced the FILA brand and we are honored to have helped honor a legend.”
The 2Pac x Grant Hill 2 Low collection is already available on Fila.com for $198.
(Via NiceKicks)
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