Since 2022, the NBA has moved closer to Abu Dhabi by hosting preseason games that unofficially kick off a new year. The Knicks have not yet been invited, but the situation could quickly change.
The New York franchise has in fact entered into a multi-year partnership with the culture and tourism department of the capital of the Emirates, DCT Abu Dhabi. This will be illustrated by the presence of an “Experience Abu Dhabi” patch on the chest of the Knicks jersey as well as on their warm-up equipment.
These collaborations will also promote “Experience Abu Dhabi” as a tourist destination throughout MSG Entertainment's sports facilities, as well as within the Las Vegas Sphere, the Las Vegas-based performance venue. The previous Knicks patch also featured the Las Vegas Sphere.
“These are significant and multi-faceted marketing partnerships for the MSG and DCT Abu Dhabi family of companies. These premier sports and entertainment assets in New York and Las Vegas are globally recognized brands, and we look forward to working with DCT Abu Dhabi as we continue to grow this relationship to reach audiences both domestic and international.”, said Jamaal LesaneCOO of MSG Sports.
