Many franchises take advantage of the offseason to modify their visual identity, but unlike the Clippers, it is often very light, like what the Brooklyn Nets have just unveiled.
In the midst of a sports reconstruction with the departure of Mikal Bridges, the Brooklyn franchise is nevertheless dropping its “main” logo, in the shape of a shield. It is the old “partial” logo, that of a white ball with a large “B” in the center, which will now be highlighted, while the old “secondary” logo becomes the “global” logo, even if the “New York” is replaced by “Nets”…
The new features therefore come from the “secondary” logos, with a very classic “Brooklyn” in capital letters, and a much more elegant “Nets” calligraphed under a stylized circle.
For now, this new logo should not appear on the franchise's jerseys, but Joe Tsai's club is already betting a lot above in his shopfor bucket hats, t-shirts or sweaters. To wear them, the franchise chose Cam Thomas and Nic Claxton, the two best youngsters on the team.
