In baseball, the problem is this: the league is struggling at the marketing level. She sometimes doesn't help herself with stupid decisions, sure…
But sometimes the players don't help him.
Please note: I don't say this to blame the players, who absolutely have the right to do what they want. They owe nothing to the league or their club in terms of marketing.
But when one of your big stars loves the weather, that doesn't make for memorable marketing campaigns, let's say. #MikeTrout
Right now, the biggest star in major league baseball is Shohei Ohtani. The Dodgers' go-to hitter is a very reserved person who doesn't make waves in life.
He never says one word louder than the other and that night it showed in the way he announced he was getting married. It almost looks like a press release.
On Instagram, he made a publication, but without posting a photo of himself or his wife. He simply put a photo with text in Japanese and below, the English translation.
Basically, he says he's announcing his marriage to someone from his native country. He wanted, as written, everyone to know it.
That's it… with the added bonus of a photo of his dog at the bottom right of the photo.
He says he's excited for what's to come, but he said it in a very formal and professional tone. It might make you think of this:
Probably he thought it was better to announce it because it would become known, but as he is very private in life, he didn't want to post a photo. That's quite correct.
But it still feels very Shohei Ohtani, a guy who is reserved and who has to learn to live with all the attention in the world, right now.
- There's pressure in LA
- Toby Swanson, Erik's son, is getting better. He was hit by a car.
- Only the Yankees and A's do not have City Connect. The Yankees don't want it and the A's are doing the opposite of a City Connect: they would need a City Disconnect.
